Ichigo Hoshimiya (星宮 いちご,Hoshimiya Ichigo) is the main protagonist of the first and second season of Aikatsu, and a student of Starlight School. She is cheerful and has a cute personality. Ichigo is a cute-type idol whose primary brand is Angely Sugar. At first, she was an idol working solo but was later put into a unit called Soleil (ソレイユ,Soreiyu) with Aoi Kiriya and Ran Shibuki. In Episode 93, she and Seira Otoshiro become the duo unit, 2wingS. As of Aikatsu! The Movie, Ichigo is now the top ranking idol, replacing Mizuki and breaking the latter's three-year streak.
Ichigo was a middle school freshman and a coworker of her family's bento shop. She spent most of her time helping out her mother, Ringo Hoshimiya - serving customers with the family's tasteful bento meals. Because of this, she developed an interest in judging food. Her best friend was Aoi Kiriya, an intelligent girl with a knowledge for idols. Ichigo often acknowledged her as an "Idol expert" or "Idol professor," due to her dedication within the random of idols.
Ichigo was generally carefree, and all she did was help out her mother in her bento shop. She wasn't really into being an idol, but after seeing Mizuki's performance with Aoi and her little brother Raichi, who was also a fan of idols, she was inspired by it. Encouraged by Aoi, Raichi, and her mother, Ichigo joined Starlight School to begin her career as an idol.
She is optimistic and works hard to become a top idol. She doesn't have much knowledge about the entertainment world, so she always has Aoi teach her. As she accomplished many activities at Starlight School, Ichigo learns what it means to be a true idol.
When performing her entrance exams, Ichigo was able to perform a Special Appeal as stated by her headmistress, while Aoi was able to answer all questions correctly in the written exam. Her entrance number was 367.
Ichigo has long, wavy blonde hair that reaches her waist. She's almost always seen wearing her trademark red headband with a large, red bow. Her eyes are strawberry red. As a student of Starlight School, she wears a standardized uniform for each season. While exercising, her hair is tied up in pigtails, and she wears a white tracksuit with pink sleeves and accents. When wearing casual clothing, her clothes are usually pink and cute.